Partner Terms

These Partner Terms govern the relationship between Topline and a business that receives leads from us ("Partner"). They apply once a Partner is approved and begins receiving leads. Individual per-lead pricing, delivery methods, and territory are set in a separate order form or written confirmation.

Approval and setup

• All Partners are subject to a brief review before activation, including a review of the vertical, deal-value range, and service area.
• Topline reserves the right to decline or pause any Partner account at its discretion, with or without cause.
• Once active, integration (email, webhook, CRM) is set up by Topline at no charge.

What a lead is

A "lead" is a buyer-submitted quote request that meets the criteria set for the Partner's account: correct service area, vertical, reachable contact info, and — where applicable — deal value within the agreed range. Test submissions, obvious spam, out-of-area, and wrong-vertical submissions do not count as leads and are not billable.

Exclusivity

Each valid lead is delivered to one Partner per category and service area. Topline cannot guarantee the buyer will not contact other providers on their own, but we guarantee the Partner is the first provider Topline delivers that lead to.

Delivery

• Leads are delivered in real time via the Partner's chosen channel(s): email, SMS where available, CRM webhook, or a custom integration.
• Median delivery time is measured in seconds from buyer submit to Partner receipt.
• If a delivery channel fails, Topline will retry and, where possible, failover to a secondary channel configured for the Partner.

Pricing and billing

• Per-lead pricing is set in the order form and typically falls between $500 and $2,000 per verified lead.
• Partners are invoiced on the schedule agreed at signup (usually weekly or monthly).
• Payment is due within the agreed net terms. Overdue accounts may be paused until brought current.

Returns and credits

See our Lead Return Policy for the categories of leads that are eligible for return and the process for submitting a return request. Approved returns are credited to the Partner's account rather than refunded in cash.

Minimums and cancellation

• Most Partners are subject to a low monthly minimum, agreed at signup, that keeps volume high enough to be worth routing on.
• Accounts are month-to-month unless a longer term is agreed in writing. Either party may cancel with thirty (30) days' notice.

Data and confidentiality

• Buyer contact information is provided for the purpose of the Partner's own follow-up on the specific inquiry. Partners agree not to resell, share, or add lead data to unrelated marketing lists.
• Both parties agree to keep the pricing terms and any non-public information exchanged during the relationship confidential.
• Partners are responsible for their own compliance with applicable laws when contacting leads (TCPA, CAN-SPAM, state-specific rules).

Warranties and liability

Topline provides leads on a "as-delivered" basis. We do not warrant close rates, meeting rates, or downstream revenue. To the fullest extent permitted by law, our aggregate liability under these Partner Terms is limited to fees paid by the Partner in the three (3) months preceding the event giving rise to the claim.

Contact

Questions about Partner Terms: partners@topline.example.